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Get the scoop on all the latest happenings in design, tech, business, and culture with our curated collection of articles, insights, and trends.

Bridging the Gap: Integrating UX Strategy with Agile Workflows

If there’s one marriage that most people think wouldn’t work, it’s UX strategy and Agile workflows. “Move fast and break things” doesn’t exactly scream “user-friendly design,” right? But here’s the kicker—the two can (and should) work beautifully together. At Pepperplane, we’ve spent years perfecting this blend, and we’re here to

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Common UX Strategy Pitfalls (And How to Dodge Them with Style)

No matter how groundbreaking your product idea may be, an ineffective UX strategy can be the downfall of your product. (Too dramatic? Maybe. But you get the idea!) Crafting an incredible user experience isn’t just about beautiful interfaces or the latest tech novelty. It’s about genuinely understanding your users and

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Scaling Your UX Strategy as You Grow

User experience (UX) isn’t a “set-it-and-forget-it” kind of deal. It’s an evolving framework that should grow alongside your company. Scaling businesses often face a paradox when it comes to UX—what worked when your customer base was one-tenth of its size won’t necessarily work as you onboard new users or expand

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UX Strategy vs. UX Design: Knowing the Difference

Understanding the difference between UX strategy and UX design is vital for businesses aiming to create standout digital products. Think of UX strategy as your roadmap and UX design as the car that takes you there. These roles work in unison but play distinct parts in crafting user-centered solutions. If

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The Hidden ROI of a Strong UX Strategy

The Hidden ROI of a Strong UX Strategy Is your UX strategy pulling its weight when it comes to your bottom line? UX design often gets labeled as the “nice-to-have” feature of product development—a cherry on top rather than the driving force behind business success. But the hidden truth? A

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The Role of UX Research in Shaping Strategy

Ever tried cooking a complicated dish without checking the recipe first? Or building IKEA furniture without glancing at the manual? (Admit it, we’ve all been there.) Skipping UX research in product design is kind of like that—you’re charging full speed into design and development without understanding the essential ingredients of

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Defining User Personas: It’s Not Just a Checklist

User personas—they’re the darling of UX designers, a go-to resource for marketers, and a seemingly magical tool for aligning business goals with user needs. But here’s the million-dollar question: are you truly understanding your users, or are you just… checking boxes? Far too often, user personas are treated as default

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The Foundation of Great UX: Strategy First

Picture this—a product launch that hits the mark, excites users, and drives business growth. Sounds like a dream, right? But great products don’t happen by accident; they’re the result of intentional planning and thoughtful design. At the center of it all lies a rock-solid UX strategy. If you’re a Product

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