The Role of UX Research in Shaping Strategy
Ever tried cooking a complicated dish without checking the recipe first? Or building IKEA furniture without glancing at the manual? (Admit it, we’ve all been
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Ever tried cooking a complicated dish without checking the recipe first? Or building IKEA furniture without glancing at the manual? (Admit it, we’ve all been
User personas—they’re the darling of UX designers, a go-to resource for marketers, and a seemingly magical tool for aligning business goals with user needs. But
Picture this—a product launch that hits the mark, excites users, and drives business growth. Sounds like a dream, right? But great products don’t happen by
If you’ve heard the term “UX strategy” being tossed around in team meetings or read about it in think pieces online, you’re not alone. It
https://pepperplane.com/wp-content/uploads/2024/11/prototype2.mp4 From the simplest paper planes that glide through our living rooms, to the ambitious SpaceX Starship designed to explore the far reaches of space,
I recently took my kids to see the stage production of The Lion King and realized that the original movie came out in 1994—20 years
A week ago, my family and I took a thrilling trip to Kitty Hawk, the historic site where the Wright brothers achieved their dream of
In today’s interconnected world, products often serve a global audience. This means that your users are spread across different time zones, bringing unique challenges for
Ever tried cooking a complicated dish without checking the recipe first? Or building IKEA furniture without glancing at the manual? (Admit it, we’ve all been there.) Skipping UX research in product design is kind of like that—you’re charging full speed into design and development without understanding the essential ingredients of
User personas—they’re the darling of UX designers, a go-to resource for marketers, and a seemingly magical tool for aligning business goals with user needs. But here’s the million-dollar question: are you truly understanding your users, or are you just… checking boxes? Far too often, user personas are treated as default
Picture this—a product launch that hits the mark, excites users, and drives business growth. Sounds like a dream, right? But great products don’t happen by accident; they’re the result of intentional planning and thoughtful design. At the center of it all lies a rock-solid UX strategy. If you’re a Product
If you’ve heard the term “UX strategy” being tossed around in team meetings or read about it in think pieces online, you’re not alone. It sounds like one of those trendy business buzzwords, but trust us—it’s much more than that. A successful User Experience (UX) strategy can mean the difference
https://pepperplane.com/wp-content/uploads/2024/11/prototype2.mp4 From the simplest paper planes that glide through our living rooms, to the ambitious SpaceX Starship designed to explore the far reaches of space, the art of prototyping stands as a testament to human ingenuity and the power of dreams. It’s a process that beautifully marries imagination with reality,
I recently took my kids to see the stage production of The Lion King and realized that the original movie came out in 1994—20 years ago! As I watched the story unfold on stage, it evoked the same emotions and awe I felt two decades ago. The reason? It’s a
A week ago, my family and I took a thrilling trip to Kitty Hawk, the historic site where the Wright brothers achieved their dream of flight with the first successful powered aircraft. This visit resonated with me on so many levels, sparking memories and inspirations that connect deeply to both
In today’s interconnected world, products often serve a global audience. This means that your users are spread across different time zones, bringing unique challenges for product managers, developers, and UX designers. Ignoring these challenges can lead to poor user experience, frustration, and even the loss of users. Pepperplane has a