Klink
Klink is an app using gamification to help users towards their goal of buying a home. It helps you set your home buying goal, and gives you ways to improve your finances through saving more, and spending wisely.
The Product
The Objective
Pepperplane was tasked with designing the UX and UI for Klink, an app that uses gamification to help users buy a home. The project required creating a seamless user experience to motivate users to track, manage, and improve their financial habits for homeownership.
The app focuses on goal-setting: users can set a target home price, create savings goals, and track progress. To boost engagement, Klink uses gamified elements like challenges, rewards, milestones, and leaderboards to encourage saving, better spending, and credit score improvement.
The UX design ensures the process is intuitive, allowing users to easily navigate goal-setting, progress tracking, and access financial tips. The UI design features a clean, modern interface with fun elements like progress bars and badges, using color, typography, and icons to create a sense of achievement aligned with advancing users toward homeownership.
The final design aims to make the financial journey effective and enjoyable, using strategic and emotional design principles to keep users engaged and motivated.
the brand
Colour palette
The colour palette for the brand is vibrant and engaging, appealing to their younger target market. There is a subtle link to their partner brand, Keyzy, using Keyzy’s Amber and Navy. The introduction of gradients took the colours to a more dynamic level, and adds dimension to the designs.
Typeface
The primary typeface for Klink is Outfit.
Behind the scenes
Tools Used
Figma and ClickUp are ideal for UX projects due to their seamless collaboration capabilities, efficient project management tools, and extensive design and organisational features. The Google Suite was also leveraged to streamline and document interviews and notes, ensuring all project data was effectively captured and accessible.
Figma
UX / UI Design
clickup
Project Management & Tracking
Google Suite
Interviews & Note Capturing
