Keyzy
Keyzy is a company whose mission is to radically simplify and accelerate the home acquisition journey for renters by providing a unique and innovative lease structure.
Expertise:
Branding
UX Design
UI Design
The brief
Full Branding & UX/UI Design
Pepperplane was approached by Keyzy to build their brand identity from the ground up.
From a full brand identity to the final digital product, Keyzy was born, and we’re so excited to share that result with you.
the brand
Colours
To keep Keyzy’s brand vision as innovative as its mission, a combination of vibrant and punchy colours rarely found in this consumer space were used, resulting in an eye-catching and exciting experience.
Implementable as both a light and dark colour palette, the versatility of these colours shines through. From illustrations to background elements, colour has proven a powerul aspect of Keyzy’s brand identity.
the brand
Versatility
This identity rollout, like many others was conceptualised across multiple devices and usage cases. For that reason, Keyzy was designed and developed across desktop, tablet and mobile screens for maximum digital coverage.
the brand
Typography
For both versatility and readability, a healthy combination of two tyepfaces was used in the development of Keyzy’s brand identity. Outfit, a reliable open source font family with impactful variable weights, was used as the primary typeface across the online space. Marcellus was then sprinkled into the mix to represent a secondary, display typeface for a subtle but noticeable contrast.
the brand
Iconography & Illustrations
To match Keyzy’s expressive colour palette, and to complement their typographic pairing, a fresh icon set was designed and implemented. These icons feature in various places across the online experience.
To compound this effect, custom illustrations in the same style were designed for key context-specific environments across the website.
the brand
Iconography & Illustrations
To bring Keyzy to life, we took the intelligent layout properties and all that makes Figma such a great software tool for building digital experiences, and combined that with Adobe Illustrator’s powerful vector graphic tools.
Figma
UX / UI Design
Adobe Illustrator
Illustrations
