Inkumbulo is a local approach to quick and easy, data-free backup services for all digital memories. Their goal is to have the Inkumbulo devices at shops or schools where users can connect to store their data through the app to the cloud for free.
- Branding, UI, App design, Digital Illustration
This was a great challenge as we got the chance to work on a product from the branding phase, right through to the software and later the physical product.
Inkumbulo means “memory” or “remembrance” in the Zulu language. It is from this cultural reference that we found our starting point. We researched the Zulu traditions and culture to find an object or concept to serve as a vessel for the service.
We came across Zulu baskets which are traditionally used to house and protect objects of value such as food or clothes. This seemed like the perfect object to use as a symbol for Inkumbulo where users’ valuable data like photos and music would be stored. The aim became to create a high-tech, modern logo that has it’s roots in a real, sentimental practice. A brand that is vibrantly South African and innovative.
After completing the branding phase we got started on the interface for the mobile app. Big, bold and confident were some of the characteristics we wanted to convey with the solid colours and large typography. We used clean, crisp layouts and brought in colourful highlights to accentuate the information in certain places.
The team also created presentation and education material with beautiful illustrations to accompany it. We also created some preliminary designs for the casing of the physical device that would be placed on site.